Cultural Development

The secret superpower of the company

Corporate culture – the unwritten laws that influence all actions of an organization. It can either create the conditions for top performance or it can be the limitation that hinders change and innovation. For this reason, it is a superpower that can work for or against the strategy and the interests of the company.

For example, if your company needs to become more innovative and learn to deal constructively with mistakes, while previously it was important to act cautiously and safely, your company will have to deal with the corresponding change in culture in order to transform successfully.

Cultural Development - Neuland Development

How does this help my company?

Let’s stay with the example of an “innovation culture”. Having implemented this successfully means that training courses for new employees on this topic become almost superfluous, as new employees automatically observe “how it’s lived and done here”.

If you manage to use this “superpower” to your advantage and align it with the company’s goals at a higher level, you will need fewer projects and control mechanisms and have more energy for implementation and goal achievement.

“Corporate culture is the invisible dance to silent music.“

Fritz Gairing

Wie hilft das meinem Unternehmen?

Our approach

Corporate culture is a complex phenomenon and not easy to shape, thus changing it is a challenge. We start with pilot teams or projects that focus on specific behaviors of the target culture. In doing so, challenges usually arise that make us aware of which existing (unconscious) assumptions are hindering the implementation of new behaviors. By making these assumptions visible, we can question them together and replace them with new, fruitful ones.

Unser Vorgehen

Do you have any questions? Please feel free to make an appointment!

Martin Merdes
Trainer, Consultant, Coach, Facilitator
Managing Partner

We will be happy to consult you!
info@neuland-development.de

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